Digital Television In The "Triple Play" Under Development

The core content of China’s modernization is the construction of information societyand national economy, we must vigorously promote the process of information,enhance China’s comprehensive national strength and international competitiveness,an important part of safeguarding national security. An important part of the nationalinformation strategy is one of the "triple play", it will provide a new growth point forChina’s national economy and information industry development. Obviously, the"triple play" has become the inevitable trend of development of informationtechnology. As a "triple play" one of the key links in the development, radio andtelevision network building to promote the "triple play" development plays animportant role, along with a large background of China’s radio and television digitalconstruction started, China’s "triple play "to achieve just around the corner. Now,China’s digital TV has entered a new stage and comprehensively promote the wireline,wireless, satellite, digital, and has made unprecedented progress in many areas.Although we have breakthrough results, but also must be clearly aware of thedevelopment of digital television in China is also faced with many obstacles, andother changes in the international economic crisis and other external environmentalfactors as well as the domestic telecommunications industry, restructuring thedevelopment of digital television had a definite impact. Therefore, we must solveproblems in radio and television before: how the successful completion of an arduoustask for China’s digital television promotion, and in the context of the "triple play",the majority of digital TV services, and to seize the domestic information technologymarket.This paper first describes the development status of digital TV at home and abroadand analysis of digital television in which the external macro environment, and thensum up China’s "triple play" development situation and key issues, and finallydescribed the internal strengths and weaknesses of China’s digital TV, externalopportunities and threats, is specified based on the trend of "triple play" of China’sdigital television development strategy, strategy implementation milestones and thecorresponding measures.