Under The Background Of Triple Play Traditional TV Development Dilemma And Countermeasures Research

Triple play in China already has nearly 20 years of development, but the current development of triple play in our country is not so good. Reviewing the history of triple play in China and the development of television media experience, because of the limitation of policy and market of our country, television media has not find mature network survival mode. Now, the rise of the Internet TV, and bring new development to traditional TV, traditional TV need to undergo a profound change, in order to cope with challenges from all sides.This study will focus on the spread of triple play mode level, because in the past two years technology driven by the changes of radio, film and television and the Internet market, triple play into the unprecedented change. In particular, under the background of mobile Internet explosive growth, the integration development of network media and has been confirmed by market, triple play shows new possibilities. This study through the analysis of the current Internet communication form and pattern, and combining with the status quo of the development of the traditional TV media, discussed the difficulties facing TV media, and in view of the difficulties and feasible countermeasures are put forward.Theoretical logic and real case analysis, the combination of both to comb the historical process of objective, and combing analysis of the mood of the moment, especially in combination with the latest mobile Internet development background and the spread of the Internet TV concept. Put forward the predicament of traditional TV media in the current barriers, dare to break the conservative of upgrade television transmission network. With the development of mobile Internet, complete with the integration of the Internet; To build the whole media platform, the establishment of a new television transmission system, ensure that the spread of television media ability; For further expanding the scope of the system of sowing separation, involve more with the participants of market advantage in the production and broadcast in the process of TV programs, and through effective copyright benefit guarantee the long-term development of the television media.