| In2003D County radio and TV networks company achieve the integration of vertical management by the provincial radio and TV network company. Meanwhile "Triple Play", as a national strategy, has put on the schedule in2010. As main channel for D country people’s spiritual and cultural life,entertainment and leisure,information acquisition,and public opinion propaganda tool of the government, the development of radio and TV networks company in D country are facing enormous challenge. Therefore its strategic implementation have become a crucial issue for D country radio and TV networks company development.This study is under the background of "Triple Play",based on the theory of enterprise strategy and D country radio and TV networks company present situation to promote its development and prosperity. The use of PEST analysis method, the method of analysis of five competitive forces model and SWOT analysis method, and then using the SWOT matrix, D County radio and Television Network Company’s external opportunities and threats, internal strengths and weaknesses analysis,after a strategic choice,eventually come to the development strategy of the D county radio and television networks in the context of "Triple Play".D county radio and TV networks company’s development strategy research is original investigation undertaken in the context of triple play,explore a model for the development of the D County radio and TV networks company in the context of triple play,provides a reference model and the development of ideas for the development and implementation of the strategy of the city and the national radio and TV networks under the triple play,which will benefit the D County radio and TV networks company in the context of triple play firmly grasp the opportunities, weaknesses, shaping the core competitiveness of enterprises, creating huge economic benefits, and promote the cause of radio and television networks to a new level. |
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