The Changing Study Of Agenda Setting In The Network

In the mass media dissemination macro social effects, the agenda-settingfunction of Chinese and foreign scholars theory into one of the important researchobject. The agenda-setting theory is put forward under the background of traditionalmedia built, traditional media including newspapers and magazines, radio, television,to the setting of the issues they have. But all things are changing with thedevelopment of science and technology, the progress of the society, the network as theutilization rate of the fourth media completely out of people’s imagination, thepopularity of the network media have gradually started to transcend traditional media.So as the important theory of communication, the agenda-setting theory in thepresence of network, and some other issues related to the list is studied by manyscholars new goals.In this thesis, mainly divides into three chapters discuss and study. The firstchapter, mainly describes traditional agenda setting the research background,significance and scholars at home and abroad for its research summary, at the sametime for network whether exist in the agenda-setting theory analysis and discussion.This is a major change for the paper characteristics as a background. The secondchapter, is mainly to the characteristics of process changes the outcome of the study,from the main body, issues, mechanism, delay sexual aspects obtains, for they werebefore and after the change the characteristics of change analysis, thus researchagenda setting in the new media under the new features of the existing and new field.The fourth chapter, the paper said network the meaning of agenda setting and theexisting problems and significance is that it played a supervisory role, whether themedia for the audience to the media supervision or audience supervision, have playedan encouraging and positive role.This paper, by work, periodical, the literature content conformity and the ways ofquestionnaire on the agenda set theory are summarized and concluded, and eventuallyfound the agenda-setting theory significance is heavy and far-reaching, as one of thefundamental theories of communication effect, its new change played a catalytic oursocial development, to construct the harmonious society we the important role.