"Sanya Cheating" Incident Spread To See The Impact On Traditional Media Microblog Adenda Setting

"Agenda setting" theory of the birth of the field of communication is considered one of the leading theories, the core idea is "sexual agenda from a successful shift to another agenda," that set the agenda for news coverage significantly affected the public agenda. However, with the rise and development of micro-Bo, due to its openness, interactivity, instantaneity and other characteristics, which make publicly available on the Internet to set agenda and form a network of public opinion in the public opinion. With micro blog, everyone can make their voices heard. It continues to bring people new and exciting experience, at the same time makes a tremendous shock to many of the classical communication theory and traditional means of communication, among which is the agenda setting theory born out of traditional media."Agenda setting" and "public opinion" is the theory of the mass media functions,"agenda-setting" function is "public opinion" in the first phase, the media reported the news by selectively to the attention of society and social care directed to a specific direction. Therefore, the "agenda setting" for a detailed investigation "to guide public opinion," the internal mechanisms and processes have some instructive. The article based on the present microblog dissemination practices will review the agenda-setting function of the microblog on the context of networks and the rise of new media, with a point on the interaction between microblog and traditional media. New connotation of the agenda setting theory in the context of new media will be discussed by exploring the new relationship between microblog and the traditional media in the process of agenda setting, to reveal the inherent law of its development and changes. Around the "Sanya cheating" incident and the domestic part of the traditional media representation of relevant reports, and explores the issues microblog setting function of traditional media issues, issues of interaction between the media guide public opinion put forward a positive response.