A Study On Food Safety Report Negative Effort

"People-oriented country, the Food is." Food safety is related to the health and life safetyof the masses, healthy economic development, the major issues of national stability and socialdevelopment and stability. The food safety reports as an important channel for public accessto information, more and more the attention of government, the media and the masses. Thefood safety reports play a crisis early warning and information dissemination functions; publicopinion supervision functions; function of guiding public opinion.During news gathering reports, news media should adhere to the principles of botheconomic value and social value, economic and social conflict, hesitate to choose the socialbenefits, the procedure of the reality, however, a large part of the media due toits commercialproperties, the natural profit-making, failed to getting the balance between the two, adouble-harvest. The problems are: intensive emergence of vicious speculation, lack of balanceis reported, an increase of social tensions; attract the eye, concocted false news; tendssuperficialness, lack of depth, lack of professionalism and expertise. Food safety reports tosecurity alerts and consumer guide for a wide audience because of distortion and theredundancy of the information dissemination process and anomie behavior to the audience tobring psychological pressure, resulting in social harm: fear and psychological disorders;caused a crisis of confidence; stereotypes, prejudice.Media is a social instrument, the role of "magnifying glass" of reports of food safetyissues, to spread a psychological point of view, go to explore and study all aspects of themedia food safety reports makes our dialectical thinking to go think about howthe food safetyreports play a positive role in reducing the social harm as possible. Avoid and reduce thesocial harm food safety reports countermeasures placement is the various efforts of thegovernment, the media.