The Study Of Shopping Site User Interface Design Based On Cognitive Psychology

In recent years，with the consumption demand as the center of the network shoppingcourses people’s attention. The consumer demand which is the core of the shopping websitesemerging as bamboo shoots after the rain from the fertile soil of Internet. Shopping sites ontheir core areas of consumption contributed numerous network transactions every day. Themain information behavior of network shopping user is receiving commodities’ explanationand other information. Interface which is the medium of the information changing betweenpeople and website largely influents people’s thoughts and actions. The research of people’scognitive psychology will make important sense to make user interface of shopping websitebetter. This article will put forward some user interface’s design inspires through introducingcognitive characteristic and analyzing the mode of people’s receiving information. Then domore research about shopping website which based on cognitive psychology under the basicinteraction design frame system. After research, put forward strategies of shopping websiteinterface design. At last make website prototype to present and check the research conclusion.The first part of the thesis mainly contents the interface design of the cognitivecharacteristic analysis. This part mainly descript their brain activities when people use theirperception, memory, attention, study cognitive characteristics to receive information, processinformation, summarizes the effect and range of each cognitive Characteristics on interfacedesign.Another part of the main content of the thesis is the shopping website interface designresearch which based on cognitive psychology. Enormous quantity of commodity informationof shopping website needs the large number of web page to present. In order to continue thestudy of the thesis, the author tries to interview and investigate the network shoppers andanalysis their behavior so as to obtain the basic needs of their network shopping. Based on theuser’s network shopping demand Puts forward the basic interaction design frame system ofshopping site. Aim at each interaction design frame system of the design essentials induceskinds of different styles of web page under each interaction framework system. Combinedwith every kind of page design demand of interface design and the important effect on theenlightenment of the cognitive characteristics put forward shopping website interface designstrategy.In the process of research, the method of combining shopping website interfaceinteraction design frame system theory analysis web page requirements to inductivespecifications web page, provides a new perspective for shopping website interface design.The method based on the cognitive characteristic principle analysis and website frameinteraction design framework deconstruction theory analysis solves the design flaws forshopping site，at the same time the proposed interface design strategy also provide the futureshopping website interface design certain guidance. The thesis made every effort ininnovation and breakthrough of theory; it also tried to have certain reference significance inpractice.