Commercial Real Estate Website Design Based On Cognitive Psychology

With the development of Internet, website has been familiar with people and also has been accepted. Besides, as the important component and carrier, the website is playing a vital part in its field. Due to gradually mature technology of Web2.0, which is a new way of Internet information aggregation, the whole Internet is experiencing the huge revolution. During the construction of commercial websites, time and expenditure devoted by the merchants are rising in varying degrees, aiming at making more profits and its brand value. First of all, a good e-commerce site designer should meet the users’ physiological and psychological needs. To some extent, it will be a failure if the merchant cannot understand their users’ thoughts thoroughly and make them confused, fear, no sense of purpose on this website. Nothing can be achieved unless merchant manager to win the favor of their users.This subject on the theory of cognitive psychology research, in line with an idea of the user-centered strives to make technology products to return to human nature. First, from the perspective of the users’ experience, you should understand the user’s thoughts; second, according to the user’s mental state, you should consider the users’ habits. You also make the Website design more humanized and more comfortable, and let the user get all-round satisfaction.This subject first to define and subdivide platform user groups, and collects user information through user interviews and questionnaire survey. According to the quantitative and qualitative analysis, you can model characters. Combined with cognitive psychology related theory as the support, and based on the user model, you will proceed to website information architecture in the following design stage. On the basis of combining the interaction design method and line drawing to indicate the technical implementation requirements, cooperating with cognitive psychology theory of sense perception, attention and memory of visual design platform, you are able to take it as a blueprint. A website based on users’ experience design guidelines and combining the theory of cognitive psychology will create more comfortable user experience and the feeling of pleasure for users browse the site.