The Position And Role Of The Theory Of News Planning In The News Spread

The news subject planning is a news practice activities and media service work by the local news propaganda management and service departments who put forward the creative topic scheme and creative broadcast, and transform news fact into specific news work under the premise of news facts that have happened, will or may happen, which in order to realize specific communication effect, thus achieving the expected effect of news spread.The author analyzes and researches large amount of news subject plan and actual cases according to ten years work experience in the Pudong new area of Shanghai news propaganda management department. The conclusion is that government news media service department can make some effects through news subject plan. They are mining the essence of the news, reflecting the depth of report, making full use of news source value; News subject plan is in favor of further developing and making use of local news resource, setting up the local image; reflecting the personality of a media, reflecting the diversity of news, meeting the needs of different audiences; embodying the value orientation and guidance of news.