The Commurnication Planning Of Television News In The Times Of Media Convergence

Since twenty-first Century,the rapid development of the Internet with hitherto unknown speed,gave birth to the new media,the news that micro-blog as the representative of the client,the new media has greatly changed the way of reading and the way for people to obtain information,as the mainstream media of the TV,the spread of utility and credibility suffered a severe challenge than ever.How to regain the right to speak TV news in the era of financial media has become a pressing topic at the moment.This paper has the authority discourse of TV news program as the core.to finance the development background of media era,to spread the TV news program planning as the breakthrough point,to explore the development of TV news programs to make breakthrough in the trend of the integration of resources.It focuses on the concept and application of planning in domestic TV news dissemination,which has distinct theoretical and practical value.The combination of television news facing the external environment,will focus on the external process planning of TV news communication,the communication planning,through the typical case analysis of TV news programs,TV news media are facing to specific difficulties of TV news programs and financial media practice,combined with the actual situation to find out the corresponding strategy.This article mainly refers to several books and documents about television news,communication,brand,planning and financial media,including the discussion of Chinese and foreign scholars,and pays attention to the representativeness of the view.The papers are generally collected in CNKI,and the network resources come from the official websites of various fields to ensure the reliability of data sources,as well as timeliness and novelty.Finally,according to the characteristics and reality of TV news,the future trend of TV news is forecasted.