| Nowadays with the rapid development of network media in our country, the subject of online news, as a way of news communication, is getting prosperous day by day. By means of various technology of internet, it carries out the integration and planning on news resources of online news and provides integrated news report to the audience of internet, helping them acquire information freely and form a full understanding of news subject. Meanwhile, it can make good use of the interaction function of the internet and freely get feedback of individual opinions, participating actively in the on-line news communication. The subject of online news has become one important competitive measure to spread news in network media of our country. It has an increasingly great influence on the audience of internet, which becomes the main channel for them to obtain news information and participate in discussion on the subjects. However, there's still some problems existed in the subject of online news, such as imbalance in selection of subject matter and poor quality of news report and so on. Therefore, network media should strengthen its consciousness of social responsibility continuously and make a further improvement in the quality of the reports. It should take full advantages of integration and planning and report more about the construction and development in China, making great efforts to build a harmonious environment in social public opinion and enabling network media to make rapid progress on the right path. This thesis tries to make a systematical analysis on the subject of online news. Through its development process, the paper intends to analysis its rising background, current situation, communication effect and existed weaknesses, so as to make some constructive suggestions on its development. |
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