Correspond to the profundity and development of the original practice of the news medium, there should be some understanding of certain conceptions and scientific answers to a series of theories as well as principles, which are in great need by both the medium market and the national modernization. From the author' viewpoint, as the program of news medium follows regularity, it' s an epoch task of news theory workers, with a scientific view, to make a systematic summary in order to gain a more original and practical means of news program effectively and scientifically. Associated with the development of news medium (mainly newspaper industry) this essay focuses on the examination of systematic study of news medium program and its influence on the daily practice. |