The Changes Of The Local Media News Involving Taiwan

In the last few years, general communications of politics, economy, culture, and other related folk areas between Taiwan and mainland are forging ahead steadily and powerfully. Both parties are going through a critical transitional period from mutual benefit in economy to political consultation. During this period, news, reports and communications between the two sides are not only the record of each strategic milestone showing the development from turbulent to peace, but also one of the part which is influenced most during the communication. At the same time, along with the developing frequency of the communication, people in the mainland have got more and more ways to know about Taiwan which includes the Internet, local newspapers in Taiwan, the SATV, and so on. Pure united front propaganda tools are losing its audiences. Instead, except knowing about the cross-strait policy, people want to obtain the latest news in Taiwan and the background information of it.Therefore, the article selects’The Tale of Two Cities. a Dragon TV’s weekly news programme about Taiwan, as object to study the process of evolution of News about Taiwan during the peace development. The timeframe of the research will be focused on period from year2009to2011. which is the critical period that Taiwan news revealed its essential. The study will also have further discusses about the organizational relations between Media and correlations between Media and other social organizations and its characteristics.The main content of the article includes the following five parts. First of all. the historical background of Taiwan and the mainland will be introduced, as well as the communication history between Shanghai and Taiwan. The focus will be the development of Taiwan news. The second introduction will be about the external environment and the policy orientation of’The Tale of Two Cities’, from which we can get a better understanding on the relation between the central policy and the production of news, the positioning of Shanghai Radio and Television, the influence of Taiwan Affairs Office of different levels, the impact from the political situation on the TV programs, as well as the demand and supply of program materials. The third part of the article will be some cases from the above viewpoint. The article will select several cases from’The Tale of Two Cities’and divide them into different types and different periods, analyzing the selection of topics, the balance between politics and popular show, the build-up of the programmed format, and so on. The specific case’s analysis will come next, along with the perplexity and bottleneck while making the program. And then it will come to the audience research and related analysis. The last part of the article is the conclusion. In this part, suggestions of how to develop Taiwan related news will be given through the article’s study.