| Recently, the entertainment of TV news is becoming a general phenomenon internationally. TV news is more like entertainment shows from content to form and away from seriousness and objectivity. Taiwan, as one of the most competitive market in global TV journalism, is created to be ratings-driven and entertainment-oriented.In this paper, Taiwan TV news is the research object, the author summarizes the observation of the entertainment of Taiwan TV news during the internship in Transit TV News Station. Based on media economic theory, audience commodity theory, rating commodity theory, news commodity theory and mass communication theory, the author analysis the phenomenon, reason and management measures of the entertainment TV news in Taiwan.The paper is divided into six parts:The first part introduces the topics of sources of introduction, the main research, the study purpose, innovation and significance, the theories of the study; the research methods. The second part is focuses on the entertainment television news in Taiwan's performance; The third part focuses on the causes of entertainment television news in Taiwan's phenomenon; The fourth part discusses the impact of entertainment TV news in Taiwan; Part V describes the measures that current being used to reform the entertainment television news in Taiwan's; Finally, the conclusion and the future development of entertainment TV news in Taiwan's.I hope this study could provide some good reference for the management and development of the entertainment TV news in the future, by studying the economic impact of the entertainment TV news in Taiwan. |
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