Museum Culture Product Development And Marketing

With the social and economic development, public demand for cultural goods and cultural consumption continues to grow. The museum is an important cultural institutions, has the responsibility to provide a rich cultural connotation of cultural goods to meet the publicdemand for cultural consumption. The museum features cultural resources to develop the rich cultural connotation of cultural good is a museum serving the public, effective way to meet the public demand forcultural consumption.Cultural goods with a specific cultural connotations-the duties of cultural transmission, the smooth sale of cultural goods, cultural goods to the premise of the cultural role of cultural goods marketing. Marketing of cultural goods main idea is the use of museums forcultural goods brand marketing brand, expansion of social awareness and acceptance of cultural goods; deepen public awareness of cultural goods and services "experience" and increase the purchase rate; combination of network marketing culture goods, so that consumers buy easily be purchased easily.