The Evolution Of Media Ecological Environment In Omnimedia Era

Along with the media forms of ceaseless emerging in large numbers, the omnimedia era, the media environment has also experienced a hitherto unknown change. The author thinks, today’s media world has entered the human-centered social type of omnimedia era of information age. In this thesis, the author adopts the methods of case analysis, taking "Mei-US" events as a specific case, to clarify the current period of media ecological environment of changing vein.The development of "Mei-US" events is not accidental. It is rooted in the long development of Chinese society and culture Evolution. The event is not independent. It is closely related with the current period of other social events, cultural phenomenon, and jointly promoting the old social culture evolution. Then, the new social culture will be born, and to some extent it is changed with the medium and people itselfFirst of all, the author will analyze how its carried text symbol of flaunting wealth is interpreted and created by detailing "Mei-US" events as a media event.On this basis, the author will discuss how these flaunting wealth symbol and flaunting wealth culture system combined with the exporting of meanings can be generated, and discuss the reality background, history and psychological motivation by the exporting of meanings of flaunting wealth symbol.When flaunting wealth text symbol meanings and flaunting wealth culture is produced, the new symbol of power and "dazzle" culture is created. Secondly, the author will show the changing panorama of omnimedia era of media ecological environment from the angle of human subjectivity, medium field and politics, economy, culture, natural environment. Once again, On the basis of previous, the author will analyze how humans would face the Dilemma brought by the new media ecological environment field unbalance when the new media ecological environment finally formed and matured separately from four dimensions as human subjectivity of decompression and channelizing, media technology of monitoring and control, the social environment of the mirroring and In turn constraining, moral reconstruction and penetration.Based on the above, the author will in the end give more comprehensive and in-depth thinking on the media ecology change of this period from two angles as the research method of refining and innovation and theoretical contents construction and innovation.