Research On Omnimedia Operation Status And Innovation Path Of Anhui News Channel

Science and technology are developing rapidly, the rise of new media to traditional media launched a huge impact. In this context, many traditional media launched a full media strategy:they took the initiative and new media integration, build to meet the operational requirements of all media content production system, and actively expand the channels of communication. A media convergence revolution to lead the media industry as a whole to enter the era of all media. Provincial terrestrial channels in the traditional TV industry facing greater pressure in the new media environment, but it also won the opportunity for the development. All media age all aspects of the operation of its production to the demand for change. How to deal with the situation, to expand change, terrestrial channels are able to seize the opportunity, the key to overcome the difficulties.This article as cases public channel as Anhui Radio and Television Channel reform pilot the new upgrade launched in March2007, then the concept of "media" in the field of journalism and communication in China has just begun mentioned. Six years of practice, the channel content production processes, organization structure, mode of transmission, interactive and channel concept of operations, and many other repeatedly to innovate, continue to explore the transformation of all media operating mode. However, based on the difficulties of reality, the media development panoramic view combined with the industry at home and abroad, the Anhui public channels and most provincial terrestrial channels, is still only at the network linkage "to the network interaction" forward this primary stage from the entire media operations required to achieve the ultimate Network fusion stage, you also need a more theoretical discussion, prospect, explore and practice.The author in the beginning of the establishment of the Anhui Public Channel to join its news team, engaged in the practice of journalism for six years, to witness and participate channels compliant media convergence on the road every change. The same time, with each time exchange of learning and study opportunities, and other provincial the media development status of the terrestrial channels have also been concerned about. I hope that a case-by-case analysis, the right the Anhui public channels development status of the media to make a panoramic view of the description; combined with the successful experience of other provincial terrestrial channels, innovative path for the development of channels available for reference.