The Design And Implementation Of Customer Service And Advertisement Platform System

In the course of China banking transition from a planned economy to a market economy, financial markets become more intensely competitive. It is imperative to transform the locations from the center of transaction-accounting to the center of marketing-service according to the principle of business-diffluence, function-zoning and service-layering. Based on this demand, we establish differentiated customer service and marketing information distribution system based on the intranet.The objective to set for the system is to upload, process, analyze and query customer evaluation information to automatically identify and guide the good individual clients, to make a reservation to be called, to transmit marketing information to our clients by adopting push technology and to provide active, comprehensive and differentiation service for them.This paper analyses the background and the current domestic research situation of customer service differentiation and marketing information distribution system, describes critical problems in order to implement system,and it roughly sketches overall system, discusses the design and implementation and gives the implementation technology and method of key problems during the system implementation.This paper mainly introduces how the system is designed and implemented, The contributions of the thesis are as follows:First, the system integrates the existing queue system, customer evaluation system, information distribution system and lintel LED system effectively and connects with bank's good individual customer system, short message service platform and other systems. Through data-sharing and interaction between systems, it is possible to guide customers automatically so that customers can feel high quality and efficiency service. The Systemprovides necessary technical support for bank location transition and greatly reduces system management costs.Second, the system succeeds in using the existing institution tree to manage organization by hierarchy and classification and assign corresponding managers for organizations at various levels so that managers at all levels can only manage the devices in their local institution and implement corresponding functions.Third, it is convenient and flexible to configure parameters by taking measures adaptable to local conditions by achieving unity in setting up correlation tables on branch-layering and branch-diffluence so that branch manager can define correlations among its elements,for example, customer rank, service category, service areas, lobby manager reminder so as to realize differentiation service for our customers.Fourth, it is about evaluation on service of bank tellers'. We set up customer service evaluation mechanism after customers evaluate bank tellers' service quality, and tnen upload the customer evaluation transaction data to center database in real time for background analysis.Fifth, we can collect, process, analyze and display all kinds of interactive data. Through data mining based on queuing data and evaluation data, we can generate and query all kinds of reports on queuing and evaluation analysis.This paper makes a deep and comprehensive analysis on the design and implementation of the system. The system integrates the functions dispersed in the independent systems before, reduces operation complexity and promotes the usability, provides essential theoretical foundation for branch-transformation and promotes the service level of the bank branches.