A Research On The Mobile Applications Of Digital Publications

With the rapid development of the economy of human society and scientific technology, People’s reading habits also changed. Today which the scientific level developes highly, mobile reading is more and more popular among people. Digital publications in the mobile application developed rapidly, more and more people begin to read on a variety of mobile terminals. As is known to all, in recent years, the aspects of mobile applications in digital publications has occupied an decisive position in the development process of the whole digital publishing.Today, the mobile applications in digital publications expanded rapidly, the analysis of its classification of mobile applications, as well as its business model has take a very important significance. The discussion combining theory, practice and case, do some exploration and analysis of mobile applications on different digital publications, in order.to provide some inspiration for our development of digital publications.This article embarks from the the rapid development of mobile applications for digital publications condition’s background, dividing into seven chapters to be discussed.The main contents are as follows:The first chapter the introduction, introduces this article in detail the research goal, the research significance, the research technique and the similar research summary.The second chapter elaborated the concept of digital publishing and digital publications,and then classificate its mobile applications.The third chapter take the example of New Concept English, to analyze multimedia mobile business model of the traditional paper book, an analysis of the pros and cons of mobile applications for traditional paper book aslo has been done.The fourth chapter take the example of Angry Birds, discussed the business model and profitability of Online games in mobile applications.The fifth chapter focus on the development of micro publications, Especially Hint fiction.The sixth chapter take the example of Royal Literature, try to discuss the operating characteristics of the mobile applications and profitability barriers.The seventh chapter had the problem to our country present China’s digital publishing mobile applicationsl developing process to carry on the summary, and how to promote an better development in digital publications on the mobile application.and put forward several proposals.