Research The Business Model Of Chineseall Digital Publishing Group From The Perspective Of Finance

As we all know,any action in business is reflected in finance,and any measures in finance will also have an impact on business.Therefore,it is of great significance for enterprises to study business model from the financial perspective.This paper will study the business model in this context,and try to explore the business model of enterprises from the financial perspective.In recent years,traditional publishing units have been promoting transformation,upgrading,integration and development,and speeding up the implementation of digital publishing business.It can be predicted that digital publishing enterprises will probably become the next outlet in the future,so it will be of great significance to study the business model of digital publishing industry.Generally speaking,the research on business model of enterprises has been very mature,but the research on business model of digital publishing enterprises from the financial perspective has not been carried out yet.Therefore,this paper attempts to construct the research framework of business model of digital publishing enterprises from the financial perspective.I believe that this will not only help to expand and improve the theory of financial management,but also optimize and create it.The business model of the new digital publishing industry is of great significance.This paper first introduces the general business model framework,then puts forward the research framework of business model based on financial perspective.Then,taking Chinese online as an example,this paper studies the business model of digital publishing enterprises based on financial perspective.Starting from the four basic problems of general business model,namely,who are the customers? How to maintain the target customers and gain profits? What is the goal of creating a business model? On what basis do enterprises create value? It is classified into three dimensions:profit-driven,resource allocation and value creation.It is analyzed from the financial point of view and summarizes the financial characteristics of the business model of digital publishing enterprises represented by Chinese Online.Finally,according to the four basic elements of the business model,four suggestions are put forward for Chinese Online: increasing the business volume of digital content value-added services;adopting a business model matching the product market;grasping the three factors affecting the value of enterprises: cash flow,weighted average capital cost and growthrate to maximize the value of enterprises;converting part of debt into equity for financing.And strengthen the capitalization of its copyright and R&D expenditure.