On The Transformation Of Government Communication In The Age Of The Internet

Government communication comes with government, development, theimportance to the nation, as the nervous system of the body is as important as, effectivecommunication of the government is to maintain the normal operation of the necessaryconditions of the government. The Internet as a new media form, is also a kind of newtechnological form, has greatly changed people’s production and life style, but also aprofound impact on people’s political life. Network era government communicationneeds of network thinking, the network has expanded the public dissemination ofinformation, expressing willingness, polymerization of view space, but also to breakthe traditional media environment government communication control and frame, gavethe government the dissemination of new demands, so, in the Internet tide drive below,government communication affected by what, government communication and a seriesof what kind of transition, the age of the Internet and communication of governmentwhich made the new requirements, it is this will be an important problem in the studyof. Therefore, based on the "era of Internet communication of governmenttransformation study", from the following four aspects:First of all, the first part of this paper gives an overview of existing governmentcommunication concept of two to, based on the perspective of the governmentcommunication and briefly discusses the definition, characteristics and significance ofgovernment communication. Secondly, the use of the Internet and the popularity togovernment communication has brought tremendous impact, and this kind of influenceis double, bringing both opportunities and challenges. Third, from the four dimensionsof specific analysis of the Internet era government propagation occurs in a series oftransformation, communication concept level transition, transmission character leveltransition, transmission structure level transformation and transmission function level transformation. Finally, through the above analysis, can be found, governmentcommunication occurs in the process of the transformation also has some deficiencies,such as government communication subject gatekeeper weakening cause informationdistortion, the government’s public opinion guidance function is deconstruction andreconstruction etc.. Therefore, entered the era of Internet, the communication ofgovernment development and put forward some new requirements.