On The Interactive Communication Mechanism Of Government Websites In The Transitional Period In China

Since the policy of reformation and opening put into effect in1978, our country has entered into Transformation Period from socialist planned economy to socialist marketing economy, which has posed a critical challenge for the social administration of our country. In the Information Age when contradictions are more likely to intensify, it is making government affairs transparent over the internet that one of the effective ways in the government’s social management. At present, our country’s government websites have become subjects endowed dehumanizing interact gradually.Based on the previous researches, this paper widely uses Documentation Method, Case Study Method, Content Analysis Method and Multi-disciplinary Method to focused on the research range which contains the literature survey on the domestic and international researches of’interactive communication in the government website’; analyzing to the connotation, characteristic and operation discipline of the mechanism of interactive communication in the government website; analyzing the bottlenecks and the constraints of the mechanism of interactive communication in the government website.On the whole, the mechanism of interactive communication in the government website has helped to speed up the spread of information and realize social sharing, and played a buffer role in dealing with some important social issues and social contradictions. However, in the point of view of the requirement of making the mechanism bigger and stronger, it could not adapt to the traits and requirements of Transformation Period in our country, which is particularly reflected in unsaturated content in the interactive communication in the government website. Nowadays, it has been a foregone conclusion that there is a burst increasing in the content of the interactive communication in the government website. However, the relative shortage in its quality would destroy the harmonious relationship between the quantity and the quality, as a result, which would generate the question upon unsaturated content, even derive the phenomena such as getting out of control and regulations, and so on. As to the subjective factors which influence the functions of the mechanism, the paper puts forward five measures which include raising the government managers’medium attainment, cultivating the net users’consciousness in participating in interactive communication in the government website, integrating all kinds of interactive ways in the government website, perfecting the guarantee mechanisms, and taking example by the valuable experiences in building the mechanism aboard.The conclusion has been made in the paper by the research above:interactive communication, in the point of technology, needs to integrating highly digital technology, internet technology, multi-media technology, and so on. In the point of information, it needs to enlarge continually the area of realizing commonly in the revival among the communicators and other stakeholders as to accomplish the society’s harmony. In the point of government management, there are a serious of regulations to guarantee, and it needs every stakeholder to clear their own rights. In a word, the construction of the mechanism of interactive communication in the government website influences the interactive effects.