The Image Of The State Of The Spread Of Discourse Analysis

February4,2012, the United Nations Security Council to Syriaproblem to vote on a draft resolution, China submitted to Morocco,western countries and about the Arab states in the drafting of a commonSyria vetoed the draft resolution that the bill failed. China to use theirveto again, means that China as a responsible nation, initiating a rationaland peace, more mature and self-confident.China is now in realizing national rejuvenation of the road, in thewestern world multi-polarization and economic instability in the presentsituation, constantly meet external challenges and their own growthprocess problems, and active construction and maintenance of the goodimage of the state will inevitably followed. In the information and thewave of globalization, a country’ s image is it towards the world businesscard, is involved i n the world of the license, participate in marketeconomic globalization is the ticket, is the ramming national soft power,for t he country the right of powerfu l weapon. Good image of the state helps one country increase international competitiveness, and poor imageof the state will hinder the development of the country, and even makethe country faced the danger of being marginalized. Therefore, to spreadand improve the image of the state has been more and more nationalattention, China is a developing country, as international powers, itshould be approved by the national image in the height of the nationalstrategy, with the image of a state as an opportunity to boost overallnational strength ascension.The current international public opinion environment, the "Chinathreat theory","the deionization of China""China no human rights", andso on to break out, never extinguished. China’s image is one of thewestern countries to distortion and benefit. In inclusive development, inthe process of constructing a harmonious world to improve the image ofthe state, fight for international support, create a favorable environmentfor public opinion, is the call of The Times, already become the spread isone of the important tasks of career.Methods: first, the variable research methods. Will the image of thestate as a new variable, through analysis the whole process ofconstructing national image. Second, dynamic research methods. In t heperspective of the development of the dynamic state i mage of the mol d. Third, summarized the research methods. Through to the national imageof the concept, meaning to be summed up, to the country image hasdeeper understanding.The innovation of this paper lies in: first, in the image of the state torecognize, from "the dissemination" more to the point of view of thinkingabout it. Second, the prominent characteristics and future. The spread ofthe image of the state to be forward-looking thinking and shaping, how toplay a new potential. That is, the image of the state strategy is not just fortoday put forward the design more for tomorrow is thinking. Because"people is can’t predict the future, has the right to choose the future.Expected results: in the comprehensive analysis about at home andabroad on the basis of study, science with communication, linguistics andrelated knowledge discourse theory, this paper from "how to spread"national image perspective on research. As the government should, thepropagation law, fade the color of publicity official one-way; Perfectnational image communication related mechanism; Improve the party andthe government spokesman system; Set up the culture as the core of thecommunication strategy. As the mass media should, in transmissionchannels should be proficient in operation on new media, pay attention tocontinuously updated information receiving terminals, divided, take the top spread; In the audience analysis should be paid ate-nation to on thecommunication and transmission of the points sustainability; Set up thereliable media image, enhance the competitiveness of the media and theinfluence, and formed a "going out" strategy. As people, should set up"the image of the state to write in citizens face" consciousness, enhancetheir comprehensive quality, and especially in the media literacy, knowhow to do to spread and shape the image of the state, through the mediasee the essence of surface information.