The Construction Of National Image In The Video —the Research Of National Publicityflim

With the development of economic globalization, the country’s image as an important manifestation of the national interest, it become the focus of national attention. The national publicity flim is to promote the country’s image and the most direct and intuitive way to interpret a national image.Because it has many advantages, can be an excellent way to promote and introduce a national image, so countries are increasing emphasis on the production and dissemination of national image film.This article from the national image of the visual images promo text view, select the country’s image in different countries promo for the study, research methods take visual culture communication theory and cross-cultural communication theory combining spread to explore how different countries through national publicity flim to construct the country’s image, passing their own culture, and analyzes it contains rich state ideology. By analyzing the pros and cons of different national image film, it can bring some enlightenment for produce and disseminate Chinese national image videos.The first part of the main image of the country by watching videos of different countries, access to relevant information, define the national image film, then from the two perspectives of visual and cultural studies videos.In the second part,first, For promotion of localization in different countries’national publicity flim, can be divided into:theme-oriented, tourism promotion type and a panoramic overview type categories and illustrate the difference, then starting from the visual culture communication theory, the use of semiotics forms of dynamic theory of visual perception:attention,content,theme, Symbolic of the four levels of the country’s image promo Israel, Belgium, the United States, Germany, four countries were analyzed to explore the inherent behind the image dissemination of intent to dig out the country’s national image construct deep meaning.The third part from intercultural communication theory, through the national publicity flim of content analysis, research in different countries in the national image film conveys different cultural temperament. Cultural image is an important part of the country’s image, each country should be through dialogue and exchanges with other countries to complete their cross-cultural communication. Therefore, in the production of the national image film with special attention to the country’s cultural image of the spread and effects. This part of the selected countries are Israel, Russia and Germany.The fourth part on the analysis of the national image film on a large number of other countries, by contrast, we will bring some enlightenment production and dissemination of China’s national publicity flim...