The Discourse Analysis Of The Media’s Publicity

The public is one of the most important characteristics of modernsociety. As one channel which the public obtains information andperspectives, media’s publicity is very important, the media’s publicity isespecially meaningful to construct the public domain and enhance thequality of citizens effectively. When a community event happens, thepublic will often depend on the medium to grasp the relevant informationand views. They also exchange of views and opinions mutually in thebroadcast field which the media constructs to understand each other andreached the final consensus. So conveying the voice of the public andsafeguarding public interests is the mission of the media.In recent years, the collectivization and the commercialization of themedia are sweeping the globe. The shortage of media publicity hasbecome a global topic. This paper tries to use the theory of discourse tofind out the t reasons which made the shortage of the media’s public,analyze some typical society events through Foucault’s discourse theory,Habermas’ discourse theory which based on interaction, Bakhtin’sdialogue theory, in order to analyze the status of media public and citizenquality of our country, and tries to put forward some pertinentsuggestions.The main structure of this paper is: the first part is the basic definition which including the interpretation of keywords such as media publicdiscourse, citizen quality. The second part is the introduction of thebackground theory, which including the Habermas’ discourse theorywhich based on the communication theory of discourse, the discoursetheory of Foucault, Bakhtin’s dialogue theory, Ahrendt, Habermas,Taylor’s idea of the public sphere. The third part is, to microscopicanalysis the specific cases through the discourse theory which includingthe analysis Sun Zhigang case through Foucault’s discourse theory,analyze the fighting the trafficking crimes in micro-blog, analyze thenude picture scandal event with Taylor’s idea of the public sphere. Thefourth part is putting forward the suggestions to improve our country’smedia publicity. The final part is a conclusion which reiterated thesignificance of media publicity. It also called on the media to assume theresponsibility of constructing municipal sphere.