Research On Fan Culture In The Era Of Network Media

Since the2005season of the TV singing contest Super Girl organized by Hunan Satellite appeared and was popularized with amazing success, this nation is having a great boom in reality TV shows. While many instant celebrities created by TV shows, numerous fans who are crazy about shows come out. Fast growth of fans has become a phenomenon and received strong attention from media and society.The word fan is no longer defined as crazy idolater in the mass media environment. The emerging, composing and deeds of fans group are no longer simple idolizing but a culture which has its own system. What’s more, the prosperity of Internet recent years has provided a strong support for the spread of this fan culture. The author, as a aca-fan entered the fans group of Li Hangliang, a contestant of2010Happy Boys held by Hunan Satellite to get acquaintance of the foundation and operation of this group. Through the online platforms of Baidu Tieba, QQ group, Sina microblog, etc., people participate in the communication process of fan culture. It can be said that it is the internet that created the fans group.However, Internet is a coin with two sides. In the time that online media has put impact on fan culture, the problems it brings cannot be neglected. Without self-control, and in the addition of unsocial behavior, online media has put great influence on the mentality and deeds of fans. Therefore, we should draw on the experience of media awareness education from developed countries, from Internet communication system to media management, to elaborate the biggest guidance which is good to the healthy spread of fan culture.