| From the rising population of smart phone to gradually electronic production way of life,it means that digital technology has been fully involved in the development of China's social.And it will become the parts of life.Fans culture is a kind of the forms of culture born with the media technology and the life of social culture,and also,with the media technology becomes more and more mature it shows a new time.TFBOYS is the first idol group in China born in the Internet platform.If they are not having the support of media,they are not hotter.This essay is using the “Internet” fans of TFBOYS as a researcher,and under the guidance of field research method in ethnology,we are using the many methods to proof,for example,reference carding,observation by online or offline and interview,etc..And also we can realize the general survey of group members and their experiences.And we can know that the fans how to interact their idol by online or offline.Then this essay also discusses the influence of media technology on fans culture,and what's its value and meaning in the back of interpersonal interaction.The important is that we can try to know the relationship between the “stigma” and the “anonymity”.The paper consists of six parts.The first part is introduction,which introduces background,significance,current domestic and foreign research situation,research methods for fan culture and internet anthropology,defines and explains related concepts.The second part makes brief introduction for TFBOYS and their fans.It mainly includes basic situation and fame path of members of Chinese youth idol group TFBOYS as well as the social and cultural context,technical background produced by fans of TFBOYS.The third part mainly investigates external image construction of TFBOYS.It records the online and offline star chasing behavior of fans of TFBOYS from an objective perspective,understands how to construct fans of TFBOYS into “ethic group” in media discussion.The fourth part investigates how do fans make use of media to make operation management crossing the time and space through checking internal organization structure of TFBOYS fans,daily interpersonal interaction and image construction,how to confirm a new self-expression as well as maintain group image through media technology;how do fans and the company develop different strategies to game and negotiate to ensure mutual benefits as well as how do fans view their star chasing behavior.Through presenting the relationships among fans,internal of fan group,between fans and company as well as relation between fans and self,it aims to explain that behind the fans' behavior,there is not only choice after rational consideration,but also helplessness in emotional fetters.The fifth part will refer to relevant theoretical paradigm from the perspective of cultural anthropology and cultural sociology,analyze,discuss influence of wemedia technology on network fan culture as well as value and significance behind star chasing behavior and interpersonal interaction of fans group,try to understand the relationship between “stigma” and “anonymity”.The last part is conclusion.Through description of online and offline behavior,individual and group behavior process of fans of TFBOYS,it further discusses the unity of opposites between star chasing behavior as personal interest and as fans culture owned by fans group.As the product of social mainstream and strong culture for Asian culture and margin culture oppression,anonymous is the coping mechanism adopted by individuals while facing group conflict.Fans hide their social status online and hide self-identification offline.It is actual the contest between social-identification and self-identification behind stigma and anonymity.The write want to enhance the understanding for fans culture,and hopes that people can hold a more objective attitude towards the fans group.Secondly,this research can contribute to know how the Internet integrate into our daily life,and what is the influence of construction on identity and social relationships depends on the development of Internet technology for fans culture and fans group. |
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