Food Safety Accidents Of TV Broadcasting Research

In recent years the food safety accidents occur frequently, almost a year it willhappen with great food safety accidents. A talk about milk powder color change in2008,"SanLu poison milk powder" event to let a person remember poison milkpowder that bring people shadow is not completely psychological lift. In2011, aseries of food safety problem is coming up, it is food safety a "cases". In this year,edible oils events, lean lean fine events, dyeing steamed bread events, beef anointedevents, cadmium m event and so on malignant food safety accidents often seeexposure, and in May2011broke out in Taiwan in illegal use of additives"plasticizing agent" event is also caused uproar, affecting nearly the whole all thebeverage industry in Taiwan. According to the report plasticizing agent pollutionrange and even expand involving jam industry, MianBaoYe, etc. Many famous foodenterprise was involved, in cross-strait four caused a food safety tsunami.The people, the food safety affects every people of nerve, the relationshipbetween the health of each people, it is the focus of attention of the whole nation. Thestate council has promulgated the national public emergencies overall emergency plan", documents may incident is divided into12areas, including: fire control,information and planning, transportation, communication, public rescue, publicfacilities and engineering, resources support, health and medical service, thedangerous goods, urban search and rescue, food, energy. This shows, food safetyaccidents is actually special public health emergencies. And the "plasticizing agent"events have more typical and representative emergent public health events.The author frame theory and agenda setting for the main theoretical foundationtheory, will the quantitative analysis method combined with qualitative analysismethod, in view of the "plasticizing agent" incident it is a typical malignant foodsafety accidents and combined with other specific case, the TV media transmission inthe full analysis, and strive to induction TV media in the propagation of the foodsafety accidents characteristics, and seeks to spread the error, and put forward thecorresponding countermeasures to actively.This paper argues that TV media is the traditional mainstream media, theaudience is the main channel to access to the information, is also the most closecontact with the public the opinion of the position. TV media is like a double-edged sword, objective and accurate, comprehensive coverage to help eliminate panic,soothing; Subjective, mistake, not properly report could cause rumors, the situation ofthe sky in gossip, and even cause accident expanded to cannot control point.Therefore, fully realize the incident TV media communication characteristics, avoidthe negative effect of the transmission error, seek correct powerful communicationstrategy to effectively play TV media has an important function of the spread ofconstructive significance.