Network Public Research On The Phenomenon Of Social Hot Issues Of Concerns

In this paper, we select the users concerned about the hot social events, the occurrence of attention to shift to analyze this phenomenon, to be defined from its connotation, as well as through analysis of the hot events of2008-2011, the main socialsummed up the concern after the transfer point of view._On this basis, multi-angle, in-depth analysis of the reason for the shift of attention from the public point in the network occur, and from the two aspects of the spread of social psychology and microblogging, pointed out that this phenomenon have been strengthened in the network communication._Summarizes the role and concerns the transfer phenomenon, and its future network opinion ecological changes and the Internet users media literacy. Thus concluded that:people concerned about the shift phenomenon is part of the network of public opinion,_is the product of the combination of various social contradictions in transition with the network’s unique mode of transmission, the transfer of civic concern, network public opinion and the network of public opinion on the occurrence of hot events when the_mainstream media have a very good guide, the generation of the Internet rumors also caused digestion of the hidden dangers to society of positive energy, through the popularity of the public media literacy education, media literacy, promote the cultivation_of public spirit of independence, the network of public opinion effectively purpose of promoting the harmonious development of society.