Behabiors And Motivation Of Public Opinion Transmission In Network

The phenomenon of public opinion on internet has been concerned widely since the internet entered China. The "Internet Magnetic Field" does play a special role as the production, formation and communication environment of the internet opinion. Based on the western scholars'"Field Theory" in the reference study and China's public opinion on internet development reality, the paper conclude that "public opinion on internet field" is composed by three parts interchanges, "new media field", "psychological field" and "social field". It's necessary to integrate the special network media field with the behavior and motivation studies of public opinion on internet communication.Be different to traditional medium, characteristics of the time and space structure, multi-level opening, interactive and multimedia formed by New Media environment provide a better environment behavior for the spread of public opinion on internet. New Media has liberated human from the traditional media shackles of time and space through the time distortion and space integration. The openness of New Media collapses traditional medium's information hegemony, the interactive features establish the smooth flow of communications so that the channels and methods be provided as the multimedia. A new environment be different to the traditional one is the direct cause of prosperity of the public opinion on internet provided by New Media prosperity of the Internet media.In the New Media environment, the development of China's internet media shows some regularity. It is found that Internet events have increased continuously since 1998, most of which concentrate in the eastern region. Political, economic and cultural resources possessed are most concerned, and the positive effect of public opinion become more and more apparent. In the transmission aspect, besides news thread, online forum and blog, the micro-logging, instant messaging and various social networking sites develop rapidly as the emerging field of internet. In the formation aspect, mast of public opinion on internet performance are the performances of the public opinion on internet behaviors such as conventional behaviors, network hackers, online signature, Internet survey, network promoter and other unconventional behaviors.There are some psychological factors in the emerging of public opinion on internet behaviors. Psychology of internet users concludes individual ones and group ones, thus the individual ones have a close relationship with the characteristics of internet users. Public opinion on internet developed by users of mental imbalance originally, and the most users indicate and share means just to form group psychology, and then, group psychology will form a mental field in form of a psychological field. Similar public opinion on internet behaviors are created in the mental field for the psychological impact of individual psychology by group, internet users entertain themselves in a common public behavior access to the balance of individual psychological mental field. The group psychology environment provided by the psychology field is the motivation courses of internet opinion.Social field is the invisible hand behind the public opinion on internet, and politic, economic and culture are the underlying causes of public opinion on internet. We'll find the tracks of political ideology, democratic rule and bureaucratic corruption after the detailed study of internet opinion. China is undergoing social transition stage and the wealth gap is expanded, the disappearance of the social buffer zone and the extensive growth of economic pressure are all the economic motivations to promote internet opinion. In cultural aspect, the culture of Chinese traditional and postmodern have a great impact on the public opinion on internet and media ceremony which is becoming the new landscape of the internet opinion.The behavior of public opinion on internet is the result of many factors and play as a social safety valve in objective aspect. Public opinion on internet could not be established by the public domain, it was also depended on the size of the highest level of political ideology. But we believe that with the new media technologies'development, development of the terminal will be enhanced and more development trends and expression ways will emerge in China. With the future development of China, the public opinion on internet trends may gradually decline, but as an expression of public opinion and the main source of official public opinion gathering, it will persist.