Baotou Unicom Business Analysis And Implementation Of The Management System

With the recombination of Chinese telecom companies and the comprehensive opening of3G business in China,the competition in telecom industry is aggravating day by day.Based on DW,OLAP and other technology,China Unicom Baotou Corporation builds the Telecom Industry Management Analysis System,which extracts useful information and process information uniformly to offer the accurate,scientific and timely decision support for marketing management.This thesis is focuses on as follows:Firstly,a theoretical introduction to the Date warehouse、Data mining and data analysis technology which is the basis of the Management Analysis System.Secondly,an explanation of the overall design of the Management Analysis System,including confirmation of project demands and system-building objectives,the overall concept and underlining principles,conceptual models,analytical models,physical models and the software architecture and implementation module for system implementation.In the detailed design stage,it introduces the design and implementation of function modules in three levels:the data acquisition subsystem,the business analysis subsystem and the application-layer subsystem.The introduction to data acquisition subsystem includes the ETL design requirements,module processing procedures and modules detailed design;the design of analysis theme function in business analysis subsystem which is the key to my theise is described in details,including the design and implementation of analytical model for users total analysis,group customer analysis,personal customer analysis,competitive analysis,customer chum analysis,revenue analysis;The design and implementation of application-layer subsystem are described as well.Finally,a situation description of the implementation and partial interface test of Management Analysis System.The system utilizes the existing operation data integratedly,enhances the analysis and application of information generated in operation process,provides the basis for corporate decision-making,increasing the dynamic tracking of key businesses and key customers,and speed up the enterprise market responses,thus upgrade their competitiveness.