On The Linkage Of The Traditional Media And The Network For The Supervision Of Public Opinion

The supervision of public opinion is an unique vocabulary with Chinese characteristics, it not only reflects the people’s management to the state and the whole society, but also is one of the effective means of the party’s thought construction. Through the news spread history in China, we can see Supervision of public opinion has played an important role in the stage of history. With the long-term development of our country market economy, and the gradually promoting of democratic political, the constantly awakening of citizen consciousness, and the gradually shirt-sleeve of old and new media, it involving the breadth and depth is more and more big, also more and more deep. However, the supervision of public opinion in traditional media which always pulls ahead has been declined trend when it face to the network platform which takes the Internet technology as the hub. Generations of its rise is the network supervision of public opinion which characterized by network media platform. New things, network supervision by public opinion has great positive role. But every coin has two sides, there is the disorder network violence behind its positive impact. This paper is mainly talk about how to integrate the traditional media and network supervision of public opinion so as to give full play to their strengths to strengthen the supervision of public opinion.This paper mainly analyses the situation of fading out of the traditional media supervision by public opinion and the disorder situation of network supervision by public opinion. From this paper, we can notice it always keep pace with the times. And it also analyses the reason form the angle of five aspects, such as traditional media Angle, network platform, social factors, the legal system and the readers angle. At last, through some aspects, such as the change of traditional media, the foster strengths and circumvent weaknesses of online media, self-discipline and support between the industry and the construction of harmonious society and so on, the paper will give some advice to change the situation. Through observation, it also will give the form reason of the current situation of the supervision of public opinion.This paper takes the theory of Journalism and Communication as the guide, and meanwhile, takes the research results of the related disciplines as the reference so as to rich and deepen the research. This paper mainly use the methods of literature analysis, will pick up a large social hot issues content. It also will quote some related date to analyze some problems and phenomena to increase the credibility of this paper. Besides, the paper also will study the traditional media and network media how to solve the problems together in the process of supervision of public opinion by using case analysis and contrast research.