Research On The Supervision Of New Media In China

The supervision of public opinion has always been highly valued by the Party and the government.It is related to the effective governance of the country and the social stability and harmony.The smooth development of public opinion supervision has gradually become an important indicator for examining the party's ability to govern and the level of government governance.With the development of science and technology and the advancement of the information industry,the information dissemination mechanism has undergone tremendous changes.New media has emerged as a response.Supervision of public opinion in our country has also undergone a revolutionary change.Compared with traditional public opinion supervision,the new media public opinion supervision has achieved the transformation from elite-oriented to civilian-centered in the main.Citizens participate in the entire process of supervision as equals,and “people's supervision” really falls into the field.In terms of the object,we have realized a breadth and depth of all-round expansion,and the range of supervised objects has been further expanded;we have broken through the limitations of time and space in content and exhibited diversified features;we have completed the model from singularization to diversification.The transformation has smoothed the channels of public opinion expression and enriched the means of public opinion supervision.Needless to say,the supervision of new media public opinion has greatly promoted the supervision of public opinion in our country.However,it also faces some problems in its development."Network violence" occurs from time to time,the Internet pushes hand to manipulate the direction of public opinion,and "human flesh search" does not impose restrictions,making the Internet a place of extraterritoriality.The dissemination of false information,the challenge of judicial trials by media trials,and the pan-entertainment of supervision content have greatly increased the difficulty of public opinion supervision.At the same time,the degree of public opinion supervision participation is not balanced,the government's control over new media is obviously inadequate,and the relevant legal system is not perfect,making the supervision of new media media has entered a bottleneck period of development.To this end,the government should clearly define its own position,strengthen the guidance of new media public opinion,comprehensively promote the openness and transparency of government affairs information,establish and improve the laws and regulations of new media public opinion supervision,and increase the technological research and development efforts and capital investment in the new media industry.Traditional media should use their own advantages to play an active role in deepening the integration with new media and form a combination of public opinion supervision.New media practitioners and managers must also strengthen their own development,formulate industry norms,purify the network environment,adopt various methods to cultivate and improve the quality of netizens,build professional and high-quality work teams,and conduct targeted business training.Only in this way can the supervision of new media public opinion be carried out smoothly and be effective.