The Research On The Third Reform Of Hunan Broadcasting System

After nearly30years of the hard reform, the nation’s broadcast field has achieved outstanding success. Recently, government has deepened structural reform in the cultural field, on this condition, as the important composition of cultural undertaking and cultural industry, broadcasting system also started up the newly reform of itself.Meanwhile, government promulgates a series of laws and policies in order to work out overall planning for broadcasting restructuring. The planning points out we should bring all positives into play, and it emphasizes the important role of market economy factors, such as competition, capital and the self-governed role of the market. In order to mobilize all beneficial resources to promote the development of broadcasting industry, the government now encourages manifold economic sectors to develop, and try to follow the basic economic system to keep public ownership in a dominant position and have diverse forms of ownership develop side by side. From this angle, the system reform of our nation’s broadcasting is being placed in extremely beneficial environment, and it should be deepened further. However, be restricted by some internal and outside factors, the newly system reform of our nation’s broadcasting is bogged down.As the excellent member of China’s broadcasting field, Hunan Broadcasting System mends its pace in the third system reform is helpful to perform government’s macroscopic domain policy, and beneficial to search for the appropriate way of nation’s broadcasting system reform. What’s more, it can also strongly tone up Hunan Broadcasting System’s competitive forces.Based on the analysis of the related theory, history of China’s cultural restructuring and HBS’s general plan of the third system reform, anatomize HBS’s history as well as the opportunity and challenge faced for this system reform, and study the successful experience of other broadcast enterprises at home or abroad, we conclude that only the following measures be taken that HBS can achieve its object. Laws and policies which about reform of cultural administrative system should be made and departments of cultural administration should strengthen their management. The supervision of social service in the cultural field also needs everyone’s participation. What’s more, HBS needs to create a modern and efficient management system including human resources, finance and assets management. And continue to deepen the reform of television supply chain and independent production as well as exploiting financing channels, so that Hunan Broadcasting System can receive ample capital which is indispensable. Lastly, cooperating with other corporations to raise its competitive power, through it Hunan Broadcasting System can take advantage of their superiorities to create new industry chains and expend its channels of distribution.