The Strategic Cooperation Research Of Broadcasting Based On Hunan Broadcasting Alliance

As a long history of traditional media，radio is still one of the important channels ofaccess to information and entertainment for the audience in today’s changing mediaenvironment。At the same time with the increase of private transport and facilitationintelligent of the mobile terminals making the ways of listening diversification, radiogot the new development period.On the other hand, with the development of mediaconvergence cooperation of medium become more frequently it requires deepercooperation not only in different medium but also the same medium. As the first andthe only Triple play pilot Urban agglomeration that the Chinese state councilestablished,The Urban agglomeration of Chang-Zhu-Tan’s media industrializationstarted earlier and more stronger in the whole country. So it has unique advantageestablishing The entire province radio union for Hunan people’s broadcasting station.But the writer also discover that because of the differents like areal distribution, levelof economic development, development strategy radio strength and so on, establishingentire province radio union facing many resistances,this seriously hinder the radiodevelopment of entire radio industry.Based on this situation,the writer Through the analysis for the concept of thebroadcasting union with the help of analyzing the dynamics of broadcasting uniontheory and with every league table of "China broadcasting union" mode of cooperationas an actual case to establish theoretical support for the Hunan news broadcastingunion. At the same time Through the strategic environment analysis of the Hunan newsbroadcasting union with analysis the specific operation of Hunan news broadcastingunion, researching Hunan news broadcasting union development direction anddevelopment strategy,summarizes the experience and the insufficiency, then raisingsome feasibility of the strategic alliance, scientific advice making Hunan newsbroadcasting union can better in-depth cooperation, expanding cooperationform,clearing the development direction of the future,further improving thecomprehensive strength and providing valuable reference for the culture industry inHunan province construction.