| Currently, studies on the theory and methods of website evaluation have become increasingly popular at home and abroad. There are a number of successful results in many fields. But, most researches are about the theory of government websites, school library websites and corporate websites. There are not Bank website evaluation and a unified index system. As the continuous development of China's networking and information technology, especially with the trend of Internet+, the tide of bank website must adjust correspondently, even more, the bank website evaluation will inevitably become one of the focus of the research. Because of that, it is clear that the bank website evaluation should take the customer into research account. This study does not only focus on the implementation of the China Bank company's website, but also provides suggestion on decision making for website management. Therefore, evaluation of China Bank's website has both theoretical and practical significance with challenging task.Thispaperincludes four chapters. The first chapter is introduction that includes research background, significance, previous researches at home and abroad, and the overall framework and research methodology of this paper. The second chapter is the basic theory of website evaluation. First this chapter defines the concept of China Bank's website to explain the function and development trends of website, then analyzes the basic theory of evaluation focusing on China Bank's website evaluation concept, function and basic method. The third chapter establishesan index system of evaluation that includes website content, website design, web technology and web use indicators for the use of AHP method. The fourth chapter is evaluation analysis based on the customer experience ofevaluation analysis, mainly through the establishment of bank websites evaluation system, which was carried out on the bank of China website. Furthermore, we put forward relevant Suggestions for improvement. |
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