The Analysis Of Culture Transmission From The Cover Girls Of Fashion Magazines

Since the90’s of the20th century, the fashion magazine industry in China started blooming. Not only female fashion magazines developed steadily, but also male fashion magazines were growing rapidly. In present days male fashion magazines took half of the fashion magazine market in China. The "Lady Image" of media is always the major topic of the feminists and media scholars. This essay chose cover girls from fashion magazines as the topic to discuss. As technology is improving and the society is developing, the time of visual transmission and visual consumption comes. The fashion magazine industry competed intensely about cover pages as a result of naturally human beings take a fancy for beauty. The visual marketing is become an important selling-well trick.According to the famous "six seconds decision " theory in magazine industry, it could be understood that people were attracted by the attractive cover pages when they choose a fashion magazine over the others. Beauty was a resource, especially in this era of consumerism. The media symbolized cover girls. They became a sort of "legend". As the symbol of beauty, cover girls’consumption meaning was much greater than the culture and appreciation of beauty.This essay discussed the cover girls phenomenon from the culture transmission angle. It tried to dig the power of magazine selling and the culture elements which hided in cover girls.This essay also investigated case studies from<ELLE> and<FHM>, the former was the best-selling magazine for women, the rear was the new top-selling magazine for men. Both female perspective and male perspective about the cover girls phenomenon were researched. It brought ideas of different culture under different perspectives to readers.