The Cover Story Report Of "First Financial Weekly"

As a rising star of finance and economics journal, the CBNweekly has quickly occupied the magazine market in eight years. When the traditional media is in decadent and declining, the CBNweekly has used all kinds of new media means to get the new chance for itself. This paper tries to analysis the cover reports,which includes wide and professional content, marked bold image design, vivid and readability of expression. It summarizes the successful experience of the CBNweekly, which can draw lessons from the experience for the development of periodicals in China, also can help the traditional media avoid all kinds of problems in the process of transformation.