The Dahe Daily Cover Design Of Visual Expression

All media era, visual culture being in vogue is leading a "image" reading revolution. The emergence ofnew media such as TV, Internet, mobile phone makes this trend intensified, in an irreversible trend tosubvert thepeople’s traditional way of reading, the public more and more inclined to obtain all kinds ofinformation from the image. Visual culture consumption is becoming increasingly occupy a dominantposition in the overall consumption of media, as a traditional print newspapers has beensuffering from"winter". To regain the position in the media market, a"Visual Culture Revolution" be imperative."Dahe Daily" which has the successful operation, the Central Plains areaon the newspaper marketbrand influence is relatively good acomprehensive urban daily life, always uphold the "concerned about thepeople’s livelihood, advocate fashion, close to life, to serve the public," the purpose, and in the new mediaenvironment under constant reform,perfect oneself, firmly occupy the Central Plains area newspapermarketleading status."Features" Dahe newspaper cover design can be mainly from the headlines, front page news themetype, front page picture use, front page layout style, front page headline fonts and colors and front pageadvertisement in this six aspects."It is" Dahe newspaper editors through reform and innovation of theabove six categories of elements to complete the reform on the front page of the newspaper.No matter what kind of culture, the essence, the profound connotation is the philosophy, is the values,outlook on life, world outlook, life ideas and methods of expression. The newspaper as a planar media, acarrier of information and culture, there must be profound and unique cultural connotation."Dahe Daily"cover design of the cultural connotation mainly embodies the front page news picture selection and editing,news type selection and the production of the title, layout and style etc..To examine the new period the consumption psychology of audience from the western theory of masscommunication and social psychology, can come to spread the self-image, personality structure,"workinggroup", the social environment, the dissemination of the contents and the audience there is a "one to one"correspondence ", perfect the corresponding" link directly relations with the media dissemination effect."Dahe Daily" from the mass communication studies and audience psychology perspective, to learn the essence of new media, through the reform and innovation of the paper cover design, fully mobilize thecomprehensive function of the front page of the newspaper all kinds of visual elements, to shape our frontpage excellent visual communication effect, carefully to create a "beautiful face"."Four aspects" Dahe newspaper reform in the visual expressive force and innovation mainly in thefront page picture selection and arrangement, the selection and arrangement of news headlines, newscontent selection and arrangement, design style and layout. Through nearly three years of "Dahe Daily"cover design study finds,"Dahe Daily" cover design in the humanistic philosophy, modern consciousness,visual impact and deep links walk in the forefront of the times, but also in the China newspapers occupy aprominent position. It is the innovation and change, the achievements of the "newspaper" in the newspaperthe leading market position, in the "audience" satisfaction survey ranks high on the list, experts, scholars torave reviews.In the homogenization of serious, newspaper media competition is increasingly intense today,"DaheDaily" courage to reform and progressthan a decide promptly and opportunely, harvest is not only a moresolid market position, but also provides the theoretical and practical significancefor the reform andinnovation of other similar newspaper market, have very great the theoretical and practical significance.