Female Visual Consumption Of The Same Sex Body

As visual culture becoming more and more popular, the body became the best visual consumption object. The appearance of the body embodies the identity and ability of individual and shows the connotation of character and temperament. When there are so many eyes on the female body, there presents three tendencies of existing researches. First of all, focusing on male perspective of female body, while refuse to attach importance of female audience. The second, criticizing the contents in the perspective of sociology and feminism, without the actual situation. The last, research on the visual consumption process of woman is concentrate on the "attitude" level, ignoring the "perception" and "behavior".This article selected the ultimate sample "Victoria's secret fashion show", basing on the perspective of the female audience, through qualitative research which supplemented by quantitative research, to grasp the true existence of the audience and give them the right to say. Listening to woman of physical, sexual and consumption process; exploring the diversification of the viewing angle, the complex psychology and the influence of selective attention, attitude formation, deciding the implementation of three aspects launches the elaboration and discussion. Studies show that the visual consumption between woman is not only a process of the visual enjoyment, but it also leads to a very complex thinking, psychological, behavioral changes. The female audience has subjective initiative, and its role expectation is influenced by media and reality. Woman's visual consumption of woman's body does have an impact on the subject, but it does not necessarily lead to changes in behavior.