Media Spectacle,Democracy Of Consumption And The Logic Of Capital

The TV show "Super Girls" held by Hu Nan TV station in 2005 is one of the most eye-catching TV entertainment programs in mainland in recent years.As a TV entertainment program, 2005 "Super"attracted plenty of audience in its exclusive way, also, it brought the organizer and assistant organizer the amazing effects, both ecnomically and as a brand.At the same time, it created a group of stars(abbreviated as "star"without quotes in the follows), examplized by Li Yuchun.As a typical popular culture event, 2005 "Super" produced a sery of social influence before and after its playing, which made it not only a program, but also painted itself the color of popular events. To be honest, "Super" has become a "representation"of our time.Base on the disscussion of "Super", this essay studies the following aspects: the first chapter disccusses the changes of TV program in the last ten years, the rising of new technology and new ideology.The second chapter talks about the key layers of the "Super", like "sea selection", "PK" and the Li Yuchun phenomenon. The third chapter analyses the "Super Girls Democracy" discussion brought by the "Super Girls". The fourth chapter analyses the way in which "Super" are produced by unscrambling the strategy of the donator Meng Niu Dairy and Hu Nan TV station.Base on this, this essey will see the "Super"as an open and bilateral field, where the new change and trend in modern political and ecnomicfileds are annalysed. For instance, its "sea selection",and "voting by text messages" arose our thingking and discussion over "Super Girls' Democracy ".It aims at constructing cultural industry chain, in which way brought us the concerns and thinking over the new economic manufacture ways, such as "culture industry","creative economy", and "immaterial labor" etc. That's why this essay focuses on and studies the 2005 "Super".