China Auto Sales&Service4S Shop Design And Implementation Of Management System

4S shop is a car sales, car after-sales service, parts sales and information services as one of the franchise business model, with the deepening of the WTO, automobile sales and service will be gradually developed into the main source of profits for4S shop in China, this paper, the Chinese auto4Sshop enterprise status, the study and implemented the China automotive Aftermarket4S shop management system, with both the theoretical value but also has practical significance.The project team combined with the management information system (MIS) and customer relationship management (CRM) theory, combined with SWOT analysis, the use of user-centered design (UCD), in order to improve the4S store customer service management status quo, to enhance the operating profit for the purpose of good businesscustomer management, design and development of system software for the Chinese auto4S shops. Elaborated on the advantages of customer relationship management system, and made a more detailed analysis of the introduction of the system outline design and maintenance management module specific functions. According to the project on the system performance and functional requirements analysis, architecture, architecture, CRM customer relationship management theory and the SWOT analysis method, made a detailed exposition of the system of CRM customer relationship management systems, maintenance management module analysis and design work.This project uses. NET technology, design and realization of the three-tier4S shop management system, to solve the slow speed of data access, data security and low. The client is in full accordance with the UCD thinking, users can easily complete the browsing, querying, data entry and other functions, most of the work can be borne by the server. Development at the same time, maintain almost all the work is concentrated on the server side, reducing the cost of the remote users system maintenance and upgrades.Full implementation of this system can help management to monitor the company’s business operation, the timely coordination of the work of the entire department to communicate with customers, improve work efficiency, but also greatly improve customer loyalty, a good solution to a4S shop "classfacilities, second-rate sales, third-rate service" embarrassing situation. In this project, the author mainly responsible for the development of the system outline design and maintenance management module to achieve the design goals of the system is expected to achieve.