The Research Of Staff Motivation Programs For Newspaper Office LH

Confronted with the grand background of cultural system reform, the new characteristics of competition in the newspaper publication area and the new contradictions and problems of the development of the newspaper office, newspaper office L eagerly needs improvement in the aspect of staff incentive. Based on the all-round comprehensions of the recent staff incentive system in newspaper office L and serious analysis of its problems and causes, using the research results of domestic and international incentive theory for reference, this thesis explores for the establishment of a incentive system, which is associated with socialist market economy institution, enterprise restructuring and enterprise strategic objectives, by the method of individual interviews and questionnaire surveys. The purpose of this thesis is to provide references for the build-up of high-quality talent team, the improvement of employee motivation, the development of employee potential and the enhancement of enterprises competitiveness for the newspaper office.According to this thesis, as the unique direct provincial institutional newspaper office that possess the background of united front CPPCC, L has being actively explored the management mode of "public institution-commercialized management" for many years and has obtained tremendous development. However, in the aspect of human resource management, especially in that of staff incentive, there are many problems, such as single incentive leading, much attention in quantity and ignorant in quality in performance evaluation and over-narrow channel of staff development, which refrains the staff potential from being well developed. Under the tendencies of system reform, this thesis attempts to establish new incentive programs in the six aspects of salary incentive, career development, achievement motivation, behavior commendation, work condition and humanistic concern, in order to solve the problems of talent-attraction, talent-using, talent-training and talent-retaining, furthermore promote the staff enthusiasm and performance, provide reliable guarantee of human resources for the newspaper office to actively adapt new system and new mechanism, as well as reinforce cohesion and competitiveness.