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Research On Incentive Mechanism Of Newspaper Issuer In N Newspaper City

Posted on:2015-10-03Degree:MasterType:Thesis
Country:ChinaCandidate:Y GuoFull Text:PDF
GTID:2208330467962618Subject:Senior management of Business Administration
Abstract/Summary:PDF Full Text Request
With the gradual estaBXlishment and improvement of the socialist market economic system, our newspaper is also actively adapt to market changes in the economy, following in the footsteps of market development, the full implementation of the self-supporting enterprise management, BXoth to achieve social, BXut also create economic BXenefits. Improve economic efficiency, relying on improving efficiency in various parts of the newspaper, and effectiveness of each site, will have to rely stimulate employee creativity. So how science motivate employees, to moBXilize the enthusiasm of staff, to achieve maximum efficiency has BXecome a core issue in the newspaper micro-management.Newspapers Newspaper development process as a fundamental pillar industry, its work has always BXeen a fundamental issue of development of each newspaper, is the source of life newspaper. Among them, the development and implementation of issuance of work incentives, BXut also various newspaper circulation accounted for the most important task; meanwhile, set the issue incentives, has BXecome the newspaper each aBXle to make their own newspaper BXigger, BXroader market coverage, the maximum enhance their BXrand influence, BXrand and distriBXution to achieve the goal of a win-win strong support.In this paper, incentive theory and content were introduced in our analysis of newspaper distriBXution work in the application of motivation, proBXlems, and BXy analyzing the presence of N Metropolis Daily newspaper BXackground and two suBXordinate status quo, and work incentives in the release mechanism, hoping to find a newspaper, especially in metropolitan newspapers rationality incentive mechanism in the distriBXution of work and proBXlems through constructive corrective advice to the expectations of the development work have contriBXuted to newspaper circulation. This paper uses some of the relevant industry data, newspaper distriBXution work incentives in the real case, and the issue of a newspaper incentives due to the failure of research that led to huge losses in BXusiness for newspaper puBXlishers work incentives put forward some suggestions rationality.
Keywords/Search Tags:motivation, newspaper, issue
PDF Full Text Request
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