The New Achievements Of Mongolian Newspaper Industry Reform

The popularizing of broadcasting and televisions,and the rapid developing of mobile newspaper and Internet has made people change their awareness a lot, which has also made the newspaper suffer an unprecedented challenge. Therefore, newspapers must be innovation and reform. Inner Mongolia Life Weekly and New herders Newspaper are crystallizations of the Mongolian newspaper of reform and innovation. These two newspapers out of the official newspaper of the traditional model, and has been taken reader, cultural and life-the Integration of the reported methods to strengthen the newspaper’s entertainment, readability and the service.This thesis is composed by three parts of the introduction, main content (three chapters) and conclusions. The introduction accounts the research object, the scope of the study, topics of reasons and purposes, the significance of the topic, research methods and research status. The first chapter outlines the development and status of Inner Mongolia Life Weekly and New herders Newspaper. The second chapter analyzes the content and layout of Inner Mongolia Life Weekly and New herders Newspaper to summarize their unique reporting style and layout style. The third chapter elaborated the historical position and influence in the development process of these two newspapers. In addition, I expressed some of the recommendations of the future development tendency of the two newspapers.To sojourn in the market competition advantage, Inner Mongolia Life Weekly and New herders Newspaper must continue to innovate and reform to sublimate their own. This is not just these two newspapers of their own development, but also to the development of the Mongolian journalism. Even contribute to passing along Mongolian culture and history.