Reform Of The Newspaper Market A Period Of Change Party Newspaper Political News

In this paper, we shall observe and analyze the trend of "hard news returning" in Chinese newspaper industry, and discuss how the party newspapers can grab the opportunity to adapt themselves to the trend, strengthen their positions, meet readers' requirement, and find a new way of political news innovation.In today's newspaper market, political news has been covering more and more issues, while focusing on the positive side; in depth analysis reports and special reports have been more specific and detailed while some other general reports are rather simple and hollow. Considering these trends and characteristics of the party newspaper, we shall specifically discuss repositioning readers, contents, and styles of the party papers, and we shall also talk about possible methodologies of political news reporting in details.After analyzing data from various sources according to different types of political news, we conclude: "very important" political news reporting should focus on the vivid headline while cover analysis from various points of view into the detail contents; "breaking" political news reporting should focus on the positive side and need in depth analysis; in reporting "leaders & meetings" news, contents should be concentrated into key points, caring of people's normal life should be the most important; "general" political news reporting should be in depth for normal people's interests, in a strategic point of view and a thoughtful way; and in reporting "supervision by public opinion", criticisms as well as advices should be given responsibly, objectively reasonably and roundly.As newspapers, party newspapers' technique issues in reporting political news are also discussed in this paper. Innovations are proposed for party newspaper to adapt themselves into the market and ever changing environment in three areas: composing headlines, choosing pictures and the art of layout. In the conclusion, we shall talk about how party newspapers can adopt new media such as World Wide Web and mobile phones in reporting political news.