The Title Of Issue:the Development Of Political Communication Of Chinese Mass Media From The Reports About The Two Sessions By The People’s Daily After Reforming And Opening Up

With the development and enhancement of the communication discipline, the related research about the political communication has come to the view of the domestic scholars. Mass media is the main types of political communication, which is playing the important role in the input and output progress of the political information system. This paper studies the political communication of mass media from the perspective of the mass communication. In the five fields of the communication studies, this paper focuses on the content analysis, the control studies and the audience research of the political communication activities after reforming and opening up, and involves the media research and the effect study.The "mouthpiece theory" and the "institutional attribute" of our news career determine that the mass media industry is not only the individual of market management, but also the important part of the work of the whole party and the organization of the national operation mechanism, especially for the People’s Daily as the leading newspaper of the party. The policy of the party, the laws and regulations of the government, and the statement of the leaders have substantial binding of it, while the control reflects in the mass media political reports more or less, and inapparently or apparently.The reports about the Two Sessions have the distinct political character, which play the key part on spreading the information of China’s future reform and social development. For a long time, the People’s Daily continuously concerned the Two Sessions, and formed the stable standard reporting mode. This paper extracts3536samples of9meetings from the reports of the Two Sessions by the People’s Daily after performing the reform and opening policy, and making use of those to analyze the basic characteristics of the reports in the different periods respectively from view of14statistics class such as number, length, type, source, reported object, the content, issues, and photographs and so on. The content analysis of the reports by the People’s Daily is one of the the important theoretical framework support in this paper.On the basis of the content analysis, this paper pays attention to the combination of the quantitative and qualitative analytical method. After the data analysis, text analysis and layout analysis of the graphic database of the People’s Daily, with the aid of the contemporary social background and political environment, this paper shows the content and form of the reports about the Two Sessions by the People’s Daily, and reveals its role on the setting of mass media agenda.This paper focus on the problem why the People’s Daily reported the Two Sessions in this way. Under the current system in China, the political control of the state, the government and the ruling party on the media mainly reflects in the state laws decrees, guidelines and policies, public policy and institutional change relating to the media activities. The audience feedback and supervision also have the important control power on the media industry during the period of the market economy. The Chinese media, which has the responsibility of reaching the targets of publicity, social welfare and the market management, plays their autonomy and enthusiasm under strain.Based on the answer to the above questions, this paper regards the reports about the Two Sessions by the People’s Daily as the typical cases of the domestic political commu.iication activities, concludes the communication feature of the political communication in the beginning stage of reforming and opening up, the introducing stage of the information concept, the strengthening stage of the political control,the stage of the market economy and the period after entering the new century, and discusses the development track of our political communication of the mass media after reforming and opening up.