Research On The Political Issues Of People’s Daily WeChat Public Platform

This paper uses content analysis and case analysis, to study the political issues in the We Chat public platform of People’s Daily(rmrbwx) in July 2014 to June 2015.The paper analyzes the content, form and effect of the political issue, and sum up the present characteristics of political issue in We Chat public platform.In terms of render content, state issues with current politics hot spot is given priority to present in We Chat public platform, because most of them are national dailies, and closely linked to people’s real life. Secondly, anti-corruption issues due to the party and the country’s current priorities, has the characteristics of high social awareness, so they are also to be main content of We Chat public platform of People’s daily.From the present form, We Chat political issues of the public platform are more headline,just like political issues of traditional media; Not only that, the political report of We Chat public platform is used more graphic form, and used the video to report on issues is less, The reports of vedio is more issues for the national image;The sources of political issues in People’s Daily We Chat public platform(rmrbwx) are more from many media platform of People’s Daily, but compared to other media platform, We Chat public platform will be treated as political issue for life and entertainment.For rendering, reading and the thumb up of political issues, is related with the article source,the article title, articles, subject matter and push time. Articles from the new media platform,compared with articles from traditional media, has the higher reading and the thumb up; Using the network, emotional words of the title, compared with the traditional, serious and solemn title, are more likely to get hit; Corruption, the party and state policies, and national image, due to the high attention, and life closely linked, in a variety of forms, can cause the audience’s click and comment.Although the development the People’s Daily We Chat public platform(RMRBWX) have achieved good results in July 2014 to June 2015, but still exist many problems, for example,content form is relatively single, audio and video content production capacity is insufficient,content production under the Internet ecological thinking is not enough, and so on. It was with thePeople’s Daily We Chat public platform(rmrbwx) editorial policy related, and related to the network environment. Therefore, to promote the fusion of traditional media and new media, also needs the joint efforts of the society from all walks of life.