"People’s Daily" "NPC And CPPCC" Research Report (1978-2014)

NPC&CPCCC sessions", namely, the National People’s Congress and the Chinese people’s political consultative conference, is an indicator of Chinese politics. Media attention over NPC&CPCCC sessions are also rise year by year, the People’s Daily as the pioneer of newspapers media, has always attached great importance to the NPC&CPCCC sessions. This article selects the People’s Daily as the research object, two of its 37 years reports on carding and research, using content analysis and literature research, summarizes the characteristics of the People’s Daily reported two, and to explore the People’s Daily reported NPC&CPCCC sessions to enlightenment brought by the mainstream media.This study selected the People’s Daily from 1978 to 2014, the NPC&CPCCC sessions reports as the research object, by combining quantitative and qualitative research methods, taking text as the carrier, based on the two issues reported source, report forms, reports, words, pictures and reports, and the use of the editor’s note launched a detailed statistics and analysis. After analysis found that the People’s Daily reported two sources, the newspaper article majority; Report forms, hand in photograph reflect various news genre; Reported issues involving political, economic, cultural, social and ecological civilization, will winds and surrounding the NPC&CPCCC sessions, etc; The space gradually stable trend, the depth of the long report relative scarcity; Reports tend to give priority to with positive reports. On the basis of content analysis, the research of the People’s Daily reported characteristics and disadvantages of the NPC&CPCCC sessions summed up, and think that the People’s Daily highlight the mainstream consciousness and adhere to the positive direction; Reports comprehensively and highlight the key; Emphasis on innovation, and promote the media fusion, at the same time, there is also a part of the mda reported serious, with the audience interaction is not strong, the lack of in-depth reporting, the deficiency of relative imbalance reported issues.Finally, after comprehensive quantitative and qualitative analysis, to explore the People’s Daily reported NPC&CPCCC sessions to the enlightenment brought by the mainstream media, mainly divides into three aspects:the conference news report of revelation, think the mainstream media should be high profile, positive guidance, carefully planning topics, reflects people’s concern; Enlightenment to public opinion guide, think the party should be positive energy, for grass-roots, propaganda typical voice, sets up the model, leading the trend of The Times; Aspects of media mergence of revelation that the mainstream media should set up the correct convergence thinking, insisted that content is king, centered on the reader.