The Design Of The Planning Program Of The Talent Development Of Lanzhou Newspaper

In the1980s and1990s evening newspaper once represented the highest level of the city newspaper in china, in a leading position.With rapidly developing of the market economy in china,a large number of the new metropolis papers emerged and developed in succession.The party newspapers and the evening newspapers faced unprecedented challenges and difficulties.Lanzhou newspaper office has the media superiority of five newspapers and an internet, Lanzhou Evening News and Lanzhou Daily are the main economy support of it.Lanzhou Evening News had occupied the absolute advantage in newspaper market in Lanzhou at the end of the last century. But as the newspaper market competition is increasingly fierce, the past strengths of Lanzhou Evening News has faded away. In particular, faced with competition in the market, Lanzhou newspaper office is suffering from a lot of brain drain and lack of effective and rational allocation of human resources,which affected seriously to publish,manage and engage in business.The competition between the media of today’s paper has become a talent competition.To revive the Lanzhou newspapers, designing a scientific and rational planning program of the talent development is imperative.This paper will provide a carful analysis and an objective evaluation on the special details of the talent construction of lanzhou newspaper office,and have an in-depth research and discussion on the necessity and urgency of the developing of qualified personnel of lanzhou newspaper office too. And makes every effort to discover the crux of the recent landslide in publishing, business and management in Lanzhou newspaper office. The existing problems will be given a more thorough analysis and a carful summary.Tries to design a feasibility and specific planning program of the talent-team-building of Lanzhou newspaper office,and analysises further to establish effective security measures. The paper will provide theoretical support and methodological guidance for Lanzhou newspaper office to select the right talent, cultivate talent, make good use of talent and retain talent under the current difficult circumstances.Finally,the planning program of the talent-team-building of Lanzhou newspaper office is analysised objectively and summarised fairly.At the same time, in order to offer a beneficial train of thought for implemention of talent strategy of lanzhou newspaper office,standing a position of researching question and solving problem,the paper tries to find a way out to carry out the program better through discussion on the feasibility and the anticipation of the planning programe.